I managed a $40million portfolio of advertisers ranging from small businesses to multinationals like Thomas Cook and Virgin. I primarily advised them on PPC Strategy and Conversion Rate Optimization, showing them how to make more money online. I also signed $1.8 million in new business in my first 3 quarters.
I designed and led Google Analytics trainings for North and Central Europe, delivering trainings to more than 1000 Googlers and clients in Europe. During this time I designed and oversaw the build of a new feature in the Analytics front-end which is still there today.
I invented a tool which calculated optimization opportunities in customer accounts. I led a project which spanned Engineering, Product, Marketing and Sales to build this tool into the AdWords interface and market it to customers. The project made over $26million in new revenue for Google. Sadly I didn't get to keep it all but at least I got an award.
⢠Shadow traded shares on the futures markets ⢠Produced daily risk reports and calculated profit and losses ⢠Inspected the monthly net actual value reports ⢠Gained critical exposure to financial futures market
Brainlabs Digital is a scientific PPC agency. We use our unique methodology to run wildly successful campaigns. My role is to design work procedures and improvements to our PPC management using my in-depth knowledge of the way internal Google systems work. I also manage all client relationships, ensuring that we're constantly delivering awesome results.
Bachelors
Concentration: Nahuatl, Literatura Mexicana, Literatura prehispanica
PPC, SEO, Brainlabs Digital, Skiing, Poker, Algorithms, Computational Linguistics
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